Adorama, the Australian retailer that’s been leading the pack in Australia for a while, has officially launched its first-ever digital grocery store in Brisbane, in the city’s west.
The Adorama Digital Grocery Store is the latest in a line of digital grocery stores launched by the Australian company over the past two years, and it comes just as Australian consumers are increasingly embracing digital shopping.
“We’re excited to announce that Adorama will be offering our digital grocery to our customers in Brisbane,” Adorama CEO Michael Janson said in a statement.
“This is the first time we’ve seen the Adorama store in person in Brisbane since it opened in 2016.”
Adorama has had a significant presence in Brisbane over the years, particularly as the city continues to grow.
As part of the new initiative, Adorama announced last year that it will open a second digital grocery shop in the same location, as well as in Brisbane’s CBD, later this year.
The two new locations are located at both Adorama stores, as part of a new digital retail space that will also be available in Brisbane.
The store will also have access to a wide range of products, including groceries, grocery delivery, groceries and other items, as Adorama does in most locations across Australia.
While Adorama is the most popular Australian retailer for digital grocery shopping, it’s not the only one making the leap into digital grocery.
Over the past year, Amazon has also rolled out its own grocery store, which allows shoppers to shop for groceries and supplies online, as opposed to purchasing from a store.
“Amazon’s new grocery store is a real game changer in our grocery industry, offering more choice, convenience and access to great brands and brands across the world,” David Eason, the Amazon Prime business director, said in the company’s announcement.
Amazon’s new Grocery store is located at the intersection of Brisbane and the Gold Coast.
The grocery store’s location in the CBD is located in a strip mall, which Amazon says is a unique location for convenience, because it allows for shoppers to walk through a shopping plaza to get to the store.
The new store is expected to be open to the public sometime in early 2018.
Adorama’s digital grocery offers a more comprehensive selection of products and a wider selection of groceries than Amazon’s offerings.
Adama has also announced plans to expand its online grocery store into Australia, starting in 2019.
The company has a dedicated website for shoppers looking to purchase goods, with a large selection of fresh, local and organic groceries.
The site is set to become fully online in 2020.