When Japanese supermarket Glory Foods opened in Shanghai last month, it seemed like an easy sell for Chinese consumers.
The company was selling high-end Japanese foodstuffs and other luxuries, but its main focus was on the Chinese market, and the food was priced as low as possible.
The glory supermarket also offered discounts to customers with a good credit history.
But now the store has started selling Japanese products like sushi and beer to the Chinese.
“Chinese customers are used to Japanese products,” said Wang Zhijun, Glory Foods president.
“Now we have to offer them Japanese products.”
Glory Foods began in March 2016, with just a few dozen employees.
Its current stock is around $4 billion.
A lot of Glory Foods’ Japanese imports have fallen by the wayside.
In the past, Japanese brands such as Takoyaki and Sushiya offered cheap, locally-made foods in China.
Now, Chinese customers can get cheaper Japanese-made products, said Zhang Yanyu, Glory’s general manager.
Glory Foods, whose products are sold in grocery stores, supermarkets and online, is one of the fastest-growing Japanese food retailers in China, according to research firm IHS Global Insight.
It was founded in 2012 and is one the first Japanese grocery chains to open in China in nearly five years.
Glory Food is trying to capture some of that success.
The store has more than 2,000 stores and is expected to reach 3,000 by 2020.
Glory is planning to open an additional 200 stores this year, including one in the city of Wuhan, in the far south of China.
The Chinese market is a relatively small part of Glory’s business.
The food has already been sold in China for years.
It’s the first supermarket in China to carry a range of Japanese foods.
Glory has plans to expand into other Asian markets.
Wang said the company is in talks with Chinese grocery chains and retailers, including Costco and Whole Foods, to expand to Asia.
Glory’s Chinese customers have reacted positively to the store’s products.
“Japanese consumers are used the way Chinese consumers are.
Now we have a chance to sell more Japanese-style products to them,” Wang said.
Glory recently bought a sushi restaurant in Wuhang, a city in southern China, and plans to open a Japanese restaurant in Shanghai next year.