Walmart opened its first U.K. store on Sunday, marking the latest in a series of U.N.-approved store openings that have come as the company seeks to gain traction in the country’s largest retail market.
The opening of the Walmart in Oxford is part of an ongoing push to gain ground in the global marketplace, as the fast-food giant struggles to compete with other global giants.
The move to the Oxford location comes just weeks after the company opened its second U.F.O. store in Glasgow, Scotland, the first to open in the United Kingdom since 2008.
The two locations were designed to offer an even broader range of foods and drinks, which was a key selling point for Walmart in the UK, said John Lewis, vice president of global retail at Walmart.
“We’re seeing that it’s a great market for us,” Lewis said.
Walmart has struggled to keep up with rising demand for its food products in the US.
Last month, the company announced it had lost 1.4 million jobs since the start of the year.
In July, the retailer posted a $2 billion loss for the third quarter of 2017, while it posted a net loss of $6.4 billion in the same period last year.
The company’s retail business is also suffering from the slowdown in consumer spending as a result of a surge in seasonal spending.
Walmart has been forced to slash its grocery and convenience store staffing in the past two years, leaving customers hungry for its products and feeling left out of its plans.
Walmart is also dealing with a high level of inflation that has been eating into its profits.
The company has seen the value of its stock fall as investors and investors alike have begun to view it as a less profitable business.
For now, the Walmart plans to maintain a steady expansion in its U.M. market, which is home to more than two-thirds of its total U.A.E. business.
That includes two new stores in Oxford, and the opening of a third store in Oxford’s West End this week.