Posted September 25, 2019 17:24:16 The hashtag #ShopingDay was born in 2017, when many Indian retailers launched a “Shopping Day” event to encourage customers to stock up on essentials like groceries and other goods during the peak season.
However, the hashtag quickly gained traction after its adoption in 2017 and now, in the last few months, it has gone viral with the hashtag becoming one of the most popular in India.
Read MoreIt was coined by Mumbai-based retail giant Sunanda Bhushan on her daily commute to work.
“I used to drive to my office for a quick shopping trip.
I loved it, I got a lot of good value.
And when I got to work I was always looking for some things.
But I was not able to find anything,” said Bhushannan.
“Now, I want to use #ShootingDay to encourage my employees to shop for essentials like toiletries and snacks.
It is a way for them to support their communities by getting something for nothing,” she added.
The hashtag also gained traction in 2017 when Indian Prime Minister Narendra Modi launched the Goods and Services Tax (GST) which introduced higher taxes on goods and services and the government has been working towards enacting the new tax for the next five years.
Its not the first time #ShoppersDay has taken off.
In 2014, a day was also introduced in Bengaluru where shoppers could collect donations to the local homeless shelter and spend it on essentials, such as shampoo and conditioner.
A number of retailers in the country have been adopting the hashtag to help their customers, with brands including Airtel, Reliance Jio, Tata Motors, Aditya Birla, Birlas, Vodafone, Vistara, Jio Nano and others.
Shoppers day was first introduced in the US in 2018 and is also one of India’s top trending topics in India with people using it to promote the country’s economy, tourism, and education.
In 2017, the #NiftyDollar hashtag, coined by the Indian media, also gained momentum after a surge in retail sales and the country saw a bumper year in 2017 with a GDP growth of 7.2% as over 100 million people benefited from the Goods & Services Tax.